Most of the companies don't even think how strong marketing instruments the sports marketing and sponsorship can be. Sponsoring is not only about donating money to get a name somewhere, not just goodwill supporting. There must be a purpose for sponsoring, a measurable action, and the activation of sponsorship - to mention a few things.
We'll work together to understand your business objectives, identify potential sponsorship opportunities, and develop a tailored strategy. Defining your goals and challenges, exploring potential sponsorship partnerships, creating customized sponsorship plan.
Kimmo has a Professional Diploma in Sports Marketing and Sponsorship from
FC Barcelona´s Barca Innovation Hub - Universitas.
Contact us to explore how sponsorship can benefit your business.
Sports sponsorship isn’t just about slapping a logo on a jersey, it’s a dynamic playground for creativity, strategy, and connection. Whether you’re aiming for the spotlight or weaving your brand into the fabric of the game, the possibilities are as diverse as the sports themselves. Dive in and discover how to make your mark, on and off the field.
Direct Sports Sponsorship
Team Sponsorship
- Brand sponsors a team (e.g., jersey branding, stadium naming rights).
- Example: Nike sponsoring FC Barcelona.
Athlete Sponsorship
- Brand sponsors an individual athlete (e.g., apparel, equipment, or endorsement deals).
- Example: Adidas sponsoring Lionel Messi.
Event Sponsorship
- Brand sponsors a specific event or tournament (e.g., title sponsorship, official partner).
- Example: Rolex sponsoring Wimbledon.
League Sponsorship
- Brand sponsors an entire league (e.g., official sponsor of the NBA or Premier League).
- Example: Barclays sponsoring the Premier League.
Indirect Sports Sponsorship
Cause-Related Sponsorship
- Brand aligns with a social cause related to sports (e.g., promoting youth sports, health initiatives).
- Example: Coca-Cola’s support for the Special Olympics.
Content Sponsorship
- Brand sponsors sports-related content (e.g., podcasts, documentaries, or digital media).
- Example: Red Bull Media House producing sports documentaries.
Venue or Facility Sponsorship
- Brand sponsors a stadium, arena, or training facility (e.g., naming rights, infrastructure support).
- Example: Emirates sponsoring Arsenal’s stadium.
Technology or Innovation Sponsorship
- Brand sponsors sports technology (e.g., wearables, analytics tools, or training equipment).
- Example: Catapult Sports providing athlete performance tracking technology.
Community or Grassroots Sponsorship
- Brand supports local or amateur sports (e.g., sponsoring local clubs, schools, or community leagues).
- Example: Local businesses sponsoring youth soccer teams.
Hospitality Sponsorship
- Brand offers VIP experiences or hospitality packages tied to sports events.
- Example: Luxury brands providing exclusive access to major tournaments.
Product Placement
- Brand integrates products into sports environments (e.g., drinks, snacks, or equipment visible during broadcasts).
- Example: Gatorade’s presence on the sidelines of NFL games.
Meta or Leveraged Sponsorship
Sponsoring the Sponsor A brand sponsors another company or entity that already has a direct sponsorship deal with an athlete, team, or event. This allows the brand to gain indirect exposure or association with the sponsored property without a direct contract.
Example: A financial services company sponsors a sports apparel brand that, in turn, sponsors a major athlete or team. The financial company’s logo may appear in the apparel brand’s advertising or at events, creating a secondary association.
This approach is often used to bypass exclusivity clauses or to align with high-profile properties through a trusted partner. It’s a strategic way to leverage existing sponsorships for broader reach.
Contact us to explore how sponsorship can benefit your business.
